--- title: PlayBook™ by Sherri Johnson description: playbook-by-sherri-johnson --- [Skip to content](https://contactus.sherrijohnson.com/playbook-7day-1#main-content) [![Sherri-Johnson-Coaching-Logo-small](https://contactus.sherrijohnson.com/hs-fs/hubfs/Sherri-Johnson-Coaching-Logo-small.png?width=250&height=110&name=Sherri-Johnson-Coaching-Logo-small.png)](https://www.SherriJohnson.com) Open main navigation Close main navigation - [Contact us](mailto:YouRock@SherriJohnson.com) [Contact us](mailto:YouRock@SherriJohnson.com) ![PlayBook Page Graphic Banner 03](https://contactus.sherrijohnson.com/hs-fs/hubfs/PlayBook%20Page%20Graphic%20Banner%2003.png?width=2000&height=555&name=PlayBook%20Page%20Graphic%20Banner%2003.png "PlayBook Page Graphic Banner 03") ## Do you struggle to generate quality leads and close deals consistently? I created my Online Real Estate Coaching PlayBook™ as an easy-to-use learning resource for any real estate professional. Whether you are a new agent just getting started or have years of experience, my Playbook™ gives you all the tools you need to build and grow a successful business.  ## ***How is PlayBook™ different from other training programs?*** As a former top-producing agent and trainer for a top national brokerage, I know what it takes to be successful in real estate. My training programs leverage my years of successful sales experience and training with agents and sales leaders like you. My training is packed with proven strategies I have personally used and successful agents I trained. If you are willing to put in the work, you will see results from my programs! ## Does your income feel like a roller coaster? ### Up one month and down for the next three months **PlayBook™ includes one of my most popular courses,** The Goldmine Pipeline™ System, that I created to combat roller coaster income.  The Goldmine Pipeline System is my exclusive strategy for acquiring leads at any point in the buying or selling process and how to convert them into clients. Most importantly, the GoldMine Pipeline System is backed by years of successful selling experience from my coaching clients and me. ![GMPL Book Ad 04 (1)](https://contactus.sherrijohnson.com/hubfs/GMPL%20Book%20Ad%2004%20(1).jpg "GMPL Book Ad 04 (1)") ## *What else is included with PlayBook™ ?* ### My Online PlayBook™ gives you... - Access to my online learning platform 24/7. - **Over** 100 unique video courses**,** PLUS downloadable scripts, worksheets, and supporting content. - Course content that covers everything you need to be successful. From how to acquire listings, service buyers & sellers, and detailed farming strategies, to name a few.  - It includes my exclusive *Goldmine Pipeline™ Strategy* course designed to create predictable, consistent income, along with other fan favorite courses, “***How to Make $50K at Your Next Open House***,” “***Speak on Purpose . Speak with Purpose***,” and "***20 mins to $10K***. “ - **New training content** is consistently added to keep learning fresh and relevant.  - Unlimited access to all training modules and membership content as long as you are an active PlayBook member. And best of all, my PlayBook™ is month-to-month. You can cancel anytime within your learning dashboard.   ## I'm interested, but I'm not sure I have the time... I often hear this from my coaching clients just getting started: They’re too busy to invest the time to improve their business. But when they finally make the time, they ALWAYS say their investment in themselves paid off.  My Online PlayBook gives you access to learn on your own time. Whether between appointments, sitting at a coffee shop, or during a lull at your next open house, PlayBook offers a flexible option to learn and grow your business.  ## results from agents just like you! ![Testimonial - Julie B White](https://contactus.sherrijohnson.com/hubfs/Testimonial%20-%20Julie%20B%20White.png "Testimonial - Julie B White") ![Website Double- Meighan Wise 02](https://contactus.sherrijohnson.com/hubfs/Website%20Double-%20Meighan%20Wise%2002.png "Website Double- Meighan Wise 02") ![Dawn Hinton quote graphic](https://contactus.sherrijohnson.com/hubfs/Dawn%20Hinton%20quote%20graphic.png "Dawn Hinton quote graphic") ![Colley Bailey quote graphic](https://contactus.sherrijohnson.com/hubfs/Colley%20Bailey%20quote%20graphic.png "Colley Bailey quote graphic") ![art obleton jr quote graphic](https://contactus.sherrijohnson.com/hubfs/art%20obleton%20jr%20quote%20graphic.png "art obleton jr quote graphic") ![Website Double- Erle M](https://contactus.sherrijohnson.com/hubfs/Website%20Double-%20Erle%20M.png "Website Double- Erle M") ![Julie and Dave Clark quote graphic-1](https://contactus.sherrijohnson.com/hubfs/Julie%20and%20Dave%20Clark%20quote%20graphic-1.png "Julie and Dave Clark quote graphic-1") ![Terri DAndrea quote graphic-1](https://contactus.sherrijohnson.com/hubfs/Terri%20DAndrea%20quote%20graphic-1.png "Terri DAndrea quote graphic-1") ## *Are you ready to invest in building your business?* ### Select PlayBook™ or upgrade to PlayBook™ PLUS with monthly Group Coaching to hit your goals faster! ### PlayBook™ ## **$49/month** - **Online Learning Academy, accessible 24/7** - **60+ courses, plus new content added monthly** - **Access to my top programs, like the Goldmine Pipeline™ strategy and "How to Make $50K from Your Next Open House"** - **Downloadable scripts, worksheets, and exercises, and more!** [Activate Trial](https://www.sherrijohnsonlearning.com/offers/MFQQzy9D) ### PlayBook™ Plus Group Coaching ## **$99/month** - **Everything in my $49 PlayBook™** - ***PLUS Group Coaching to hit your goals faster!*** - **Group Coaching sessions are held monthly with a certified Sherri Johnson coach.** - **You have access to all Group Coaching recordings. If you miss a session, you can watch it again or view it later. ** [Activate Trial](https://www.sherrijohnsonlearning.com/offers/aHQJzLPC/checkout) ## PLAYBOOK FREQUENTLY ASKED QUESTIONS How does the FREE trial work? The free trial gives you seven days of complete access to everything in my PlayBook. If you do not want to continue, simply cancel within your learning dashboard.  Is there a monthly commitment? PlayBook is billed monthly and does not require a contract unless you opt for the year subscription, which includes two months free. Email [learning@sherrijohnson.com](mailto:learning@sherrijohnson.com) for more details on annual discounts.  How often is new training content added to the PlayBook? New training content is typically added on a monthly basis.  When will I receive access to the PlayBook after purchasing it? You will receive an email immediately after purchase with login details and information on how to set your password. How do I upgrade from PlayBook to PlayBook PLUS Group Coaching? To upgrade from PlayBook to PlayBook PLUS Group Coaching, simply email us at [learning@sherrijohnsonlearning.com,](mailto:learning@sherrijohnsonlearning.com)and we'll walk you through the process.  How long are the group coaching calls that come with PlayBook Plus? Monthly group coaching calls for PlayBook Plus typically run 1 hour. Recordings are saved and shared with all PlayBook Plus Subscribers.  ## A little about me, Sherri Johnson ![sherri johnson PNG 02\[1\]](https://contactus.sherrijohnson.com/hs-fs/hubfs/sherri%20johnson%20PNG%2002%5B1%5D.png?width=995&height=1080&name=sherri%20johnson%20PNG%2002%5B1%5D.png "sherri johnson PNG 02[1]") Unlike many of the notable real estate coaches, I started my career in real estate. I worked my way up to a top-producing agent (top 25 out of 1700) and later became a successful sales manager, regional vice president, and executive with a top national independent brokerage.  I have successfully trained and coached thousands of agents, from new agents starting at $0 up to $6+ million in their first year, and helped existing agents grow their annual sales by $10M, $20M, and even $50M+. I was responsible for over 700 agents and managers with over $1.5 billion in annual sales. And I’m proud to say that my strategies directly increased revenue, market share, affiliated business, and profit. I transformed my region from the lowest ranked to consistently the highest and most profitable region. In 2017, I launched Sherri Johnson Coaching and Consulting and have had the honor of coaching and training hundreds of thousands of agents, managers, and business leaders. The systems and strategies I share are designed to bring immediate and sustainable results and growth to my clients. I’m a preferred coach for multiple top 10 national real estate brokerages and have been named a RISMedia Real Estate Newsmaker for multiple years (2020, 2021, 2022, 2023) as an Industry Influencer and Thought Leader. ## Have questions on Playbook packages?  ### Are you interested in learning more about my coaching programs? #### Schedule a call and we'll answer all your questions! --- [![](https://contactus.sherrijohnson.com/hs-fs/hubfs/SJC%20Logos/SJC%20Logo%20Full.png?width=597&height=379&name=SJC%20Logo%20Full.png)](https://www.sherrijohnson.com) Phone: (844) 989-2600 P.O. Box 120, Chagrin Falls, OH 44022 Copyright © 2026, Sherri Johnson Coaching and Consulting